A solution for every smile


Phthalimidoperoxycaproicacid (PAP)
A scientifically proven teeth whitening ingredient that is a safe alternative to peroxide. It has no negative side effects during the oxidation of tooth stains which allows it to effectively whiten without pain or sensitivity.
Hydroxyapatite (HAp)
Hydroxyapatite is the main component of teeth. The PAP+ formula contains a synthetic version which replaces minerals back into damaged parts of the enamel. Over time this will help to strengthen the protective layers of the tooth.
Potassium Citrate
A powerful desensitising agent that helps to relieve pre-existing sensitivity. It travels down into the tooth and through the soft layer of dentin to provide the nerves with lasting protection from pain and sensitivity.
Full ingredients list
Glycerin, Water/Aqua, Phthalimidoperoxycaproicacid (PAP), Ammonium Acryloyldimethyltaurate/VP Copolymer, PVP, Potassium Hydroxide, Potassium Citrate, Sodium Saccharin, Aroma/Peppermint Oil, Hydroxyapatite, Mica, Titanium Dioxide, Piroctone Olamine

Groundbreaking performance, with scientifically proven ingredients.

After years of research and development, we’ve created a whitening formula that’s backed by science, and powered by three key ingredients:

  • PAP has been proven to effectively whiten teeth, as a safer alternative to peroxide whitening methods.
  • HAp rebuilds the protective layer of your teeth, and replaces lost minerals from the tooth surface.
  • Potassium Citrate helps relieve pre-existing sensitvity, and protects against external stimuli.